Gallagher Regional Marketing Director - West Zone in Rolling Meadows, Illinois

Arthur J. Gallagher & Co., one of the world's largest insurance brokers, provides a full range of retail and wholesale property/casualty (P/C) brokerage and alternative risk transfer services globally, as well as employee benefit brokerage, consulting, and actuarial services in the United States. We also offer claims and information management, risk control consulting, and appraisal services to clients around the world.

Basic Responsibilities:

The Regional Marketing Director works directly with West Coast and Pacific Northwest GGB Regional Presidents and the GGB VP of Marketing to create and activate marketing strategies and campaigns in support of Corporate Marketing, Practice Groups and Regional areas of specialization. Based on the West Coast, the Regional Marketing Director reports to the GGB VP of Marketing and is responsible for developing and managing the Regional marketing relationship and acts as the primary marketing point of contact for Regional Presidents and select Branch Managers. Focused primarily on driving organic growth, the position includes: creating and executing measurable regional marketing strategies and campaigns, in support of identified marketing and sales goals. The Regional Marketing Director will work closely with Regional leaders, select Branch managers and practice managers to provide strategies and oversight of key marketing activities and programs, including lead generation campaigns, events, advertising, public relations and social media.

The Regional Marketing Director will create strategic plans that provide insight into industry and customer needs, establish –customer and prospect benefits and the messaging that will most effectively generate new sales through prospect, customer, and competitive research, then develop and communicate the resulting deliverables through various media to the multiple internal and external stakeholders across the company for local markets.

To be successful in this role, the candidate will bring enthusiasm and creative ideas for B2B marketing strategies, while supporting Corporate and Regional initiatives. Being a strong, service-oriented relationship builder and strategic thinker will be critical. Strong organizational and project management skills, coupled with the ability to multi-task and meet deadlines in a fast-paced environment are required.

This position will afford the opportunity to collaborate across the divisional Marketing team, practice area leaders, niche leaders, and other subject matter experts.

Specific Responsibilities:

  • Establishment and building of marketing relationship with identified Regional Presidents and select Branch Managers within the region

  • Development of marketing strategies and campaigns in support of Corporate and Regional marketing/sales plans and goals

  • Activation of Regional and Divisional marketing campaigns

  • Lead generation

  • Organizing and managing sales tools

  • Competitive analysis

  • Industry analysis and prospect research (when necessary)

  • Drafting of creative and project briefs

  • Integrating key messaging and positioning through all collateral materials

  • Tracking and measuring effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI

  • Providing marketing plan approvals

  • Ensuring accuracy, quality, and consistency of corporate standards for all product marketing assets

  • Promoting cross-marketing opportunities - encouraging greater learning, communication and sharing of ideas across the Gallagher marketing community

  • Other duties as assigned by the sales and marketing leadership team

Required:

  • Bachelor's degree.

  • 7 or more years related experience in insurance sales and management.

Key Characteristics:

  • Excellent verbal and written communication skills.

  • Ability to work independently.

  • Self-motivated.

#LI-KF1

U.S. Eligibility Requirements:

  • Interested candidates must submit an application and resume/CV online to be considered

  • Must be 18 years of age or older

  • Must be willing to submit to a background investigation; any offer of employment is conditioned upon the successful completion of a background investigation

  • Must have unrestricted work authorization to work in the United States. For U.S. employment opportunities, Gallagher hires U.S. citizens, permanent residents, asylees, refugees, and temporary residents. Temporary residence does not include those with non-immigrant work authorization (F, J, H or L visas), such as students in practical training status. Exceptions to these requirements will be determined based on shortage of qualified candidates with a particular skill. Gallagher will require proof of work authorization

  • Must be willing to execute Gallagher’s Employee Agreement or Confidentiality and Non-Disclosure Agreement which requires, among other things, post-employment obligations relating to non-solicitation, confidentiality and non-disclosure

Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more.

Gallagher believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin, or any other legally protected status. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Job: Marketing

Organization: GGB US - Management

Title: Regional Marketing Director - West Zone

Location: Illinois-Rolling Meadows

Requisition ID: 42911